Thinking Small and Doing Big
Gone are the days when businesses were all about selling. Everything stems from relationships even business. You will be right to say its personal. The customers are the only permanent partners you will ever have. The customer reigns supreme with their needs, desires and concerns being the basis for every step taken by a business. Customers come in all forms from individuals to other entities among others. Thinking like a customer is how you get a customer glued to your business thus provisions have to be made for that.
Whatever your parents told you about making new friends could be the advice of the century. It works like magic in business. This requires you to take a course of action to attend seminars and get communicating in online platforms. This may be the starting point of a long term relationship. You do not have to go build a customer base starting with your family and friends could give you leverage. The list shouldn’t end there are other people in your list too. They may range from your family doctor, dentist, postman , your barber or stylist or even your mechanic. The kind of influence that this people have in your business is tremendous and it’s a plus for you because your are very much comfortable approaching them.
If you sense that expressing yourself is a challenge then email marketing was meant for you. This way your customers keep getting more from your business inform of information, latest developments and videos. It takes time to convince a person to work with you and this platform might just be it. Personalizing it using the information they have provided makes them feel much more appreciated. There should always be an opportunity for clients to say what they feel about the business. It wouldn’t probably work better if they tell you as it is. It is always good or you because you can fix problems before they blow out of proportion and get to know how better you would improve your customers experience.
Everyone loves gifts. Your loyal customers will appreciate your attempt to thank them for being supportive of your business. If you ask nicely they might want to help you advertise through word of mouth. It is amazing what good promoters your client base can be of your business. In exchange preferential treatment would be in order. You owe it to them for being a key determinant for the success your business might be enjoying in the present moment. Nothing but the truth should be your business philosophy. Deliver just as you promised and keep communicating in the event things change. If they could bank on you then you are rest assured they will understand when things don’t go according to plan but again its your responsibility to deliver.