Important Points to Remember Before Your Crowdfunding Project Launch
In today’s time, it’s undeniable that Crowdfunding is getting huge popularity worldwide. Indeed, the battle for pledges and page views has become more competitive particularly on portal sites featuring various live projects simultaneously. As for businesses that are in search of tips on how they can optimize their campaign, knowing some secrets and techniques that will give the best shots in meeting goals and objectives is a must.
Number 1. Strategic social media – many experts stress that it is not necessarily needed to have great exposure on social media or have a big fan base. As a matter of fact, what you’ve got to do here is to intelligently pick your networks that fit your content and marketing strategies and will help you find your supporters. You shouldn’t forget as well to customize promotion to suit in every platform.
Number 2. Come up with a great video – well thought video clips can provide your visitors insights and goal of your Crowdfunding project. Additionally, videos make it possible for your clients to see you or know what you’re offering in action than simply scanning and clicking through images.
Always take into consideration that you will hardly make anyone involved if the video is made by amateurish. Basically, what could happen is the opposite as it might damage your Crowdfunding project. With this being said, it will be a great idea if you are going to opt for hiring professionals who will be making the video pitch for you.
Number 3. Produce a media page – projects featured in press are those that have attracted massive following. This will not happen to you if you do not have a solid and a well built website and press materials that journalists could download. Aside from that, it is imperative to know that despite the fact that it is you who does everything, depending on Facebook page or Twitter followers is a big no-no. You’ve got to take into consideration that if journalists can’t search more about your project, they might choose to take on other projects instead.
Number 4. Have an open line of communication – whether it is bad or good news, you should keep your backers always in the loop. For this, make sure that they stay updated which can be easily done by posting on your Crowdfunding page regularly.
Number 5. Keep it personal – you should introduce your team so by that, your supporters know all the people behind your ambitious project. As you are working out on your Crowdfunding campaign, it will be a very smart move of you to incorporate some humor and personality as well.
Reference: look here